Medical complex vs. 11th Polyclinic? Analysis of Two Top Locations Near Hospitals

At first glance, these two locations in Kharkiv may seem exactly the same, especially to people who do not live there. However, when choosing a place to rent a retail space, it is important to understand that the target audience is completely different. Even though both businesses will grow near medical institutions, the buyers are not the same. Let’s take a closer look at this.

Medical complex (626th Microdistrict, Amosova Street)

This is a large regional hub that brings together several big hospitals, such as the regional clinical center, pediatrics, cardiology, and even a maternity hospital. The “red line” runs right along Amosova Street, with public transport stops close by. The hospital territory itself is closed and very large, so it is no surprise that many important infrastructure objects are located nearby.

• Type of Traffic: For the most part, the traffic is mixed and passing through. Patients come here from all over the city for doctor consultations or long-term treatment. Moreover, a huge number of medical staff pass by every day.
• What is in Demand: In this location, there is a stable, high demand for fast food, hot take-away lunches, coffee, flowers, basic hygiene items, and, of course, medicines.

The 11th Polyclinic Area (Traktorobudivnykiv Avenue)

The main difference here is the double effect of a medical facility combined with a crowded residential area. The 11th polyclinic is located in a residential area with great transport and shopping infrastructure. Nearby, there is a market, a large supermarket, many playgrounds, and bus and tram stops.

• Type of Traffic: The flow of people here is more balanced. Even though the clinic closes at 6:00 PM, the number of buyers does not drop in the evening because of the constant flow of local residents.
• What is in Demand: Since most consumers are families with children and elderly people, you should focus on everyday goods: meat, dairy products, vegetables and fruits, sweets, pet supplies, and beauty services.

When searching for a commercial space to rent, you should first look at the specific needs of your business:

• If you focus on impulse buys from hospital visitors, the Medcomplex area is an excellent choice with a low entry barrier.
• If you want to get loyal, returning customers who live nearby, a shop near the 11th polyclinic will be more profitable in the long run.